"We have what it takes: the correct formula to do what we do best. We can apply or advance new ideas and entertain new possibilities with resourceful and inventive attention to detail. We lay it on the line. We set the stage for performing our own enterprising experiments and make it work and share it over. We endure to simply advance or renovate the complexity of formula. By bringing free will and intention together with natural principles, the creative process is transformed into a blueprint for success. The spell is cast, and we don't have to see it to believe it. We read between the lines for tips and tricks to following conventional methods and guarding our reputation, our principle and our profile."